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What is Personal Branding? – 01.13.2020

Personal Branding
What is Personal Branding?

Firstly, happy 2020 Millennial King!

I am incredibly grateful for 2019, another year and of course your visit to my blog post!

Now, I was exposed to personal branding about 2 years ago because I thought it was a huge thing on Instagram with beauty gurus and influencers. I bought a virtual course on it and want to share 3 takeaways from that session.

1. Discover Who You Are

Ask yourself what you are most passionate about.

What purpose do you stand for? How do you keep yourself accountable for sharing that purpose to others?

What have you accomplished so far?
What tangible things have you created for yourself that may be meaningful to others?

2. Understand The Problem You Solve to Your Market

This section is where you will ask the most tough questions because you are putting yourself in the very shoes of your ideal customer.
You have to sit and map out the who, what, where is your ideal market questions. Think about how they would like for you to show up as someone they can invest in, in order to solve this specific issue.

Also know that this advice is not the kind that you must do years of trainings to complete. This can simply be a packaged product or service that others already come to you for.

You don’t have to know everything, you just have to be 3 or 4 steps ahead of your market to leave a positive impact in your customers journey.

3. Design Your Intention

The fun and exciting part!

How will you design the space to welcome your market? What kinds of colours do they like to see? Perhaps a little research on the meaning of colours would spark a theme idea!

Lastly, do not overthink your personal brand discovery. The point of personal branding is for your audience to see your growth. We all start somewhere and life is a journey that never gets “finished” for a lack of a better word.

I’ve blogged for 7 months now and have stumbled. Let’s stumble together, you will be so proud to have taken that leap despite your fears!

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Tell us how we did on this post in the comment section below!

Cheers to your Monday,
Tenika Francis


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