by John Miller
A little FYI before you read. QBQ stands for Question Behind the Question – an equation for personal accountability that states you always start with a question that begins with What or How, look to yourself “I” and then take action. IE…What can I do to make this situation better? This is a personally accountable question vs looking to other people. Ok, continue reading!
During the process of hiring me to speak at his banking institution’s August event in Minneapolis, my client shared this:
“John, I know your QBQ! message of personal accountability is perfect for our organization because so much comes down to one’s personal brand.”
When I asked Pat (an executive who saw me speak in 2012) to expand, he offered this scenario:
Pat had just coached a staff member that morning to understand that when he interacts with anyone—not just colleagues, but people outside the organization, too—there are two things to keep in mind:
1. You are an ambassador for this organization and its brand to all people at all times.
2. You are building your own brand.
I imagine the coaching of the “underling” might’ve gone like this:
Your reputation is your personal brand. Do you want the word to get around, for example, that you’re difficult to work with, not service-minded, don’t respond to people, and care little about the team’s goals? Or, would you prefer to have the reputation of being a collaborative, responsible, team player who can always be counted on?
I hope the young staff member didn’t say, “Hmm, let me think about that.” 🙂
Pat’s fundamental message:
- Every person has a personal brand.
- Every person is accountable for that brand.
Every individual is accountable for his or her own brand. What are YOU known for?
In considering your current brand at work, which of these key adjectives would you assign to … you?
Remember, the brand that I am—and the brand that I am becoming—is a result of my choices. To be outstanding, I must choose to ask The Question Behind the Question, “What can I do to enhance my brand?”
Now that’s a question worth asking—today!
Article Source: MMM email via former colleague, Authored by: John Miller
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